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Open RTB 2.4

Open RTB 2.4

Open RTB 2.4 is one of most common Open RTB protocols adopted by programmatic buyers and sellers. RTB was born from a consortium of technology leaders from both supply and demand sides in November 2010 to develop a new API that unified the protocols and automate the trading of digital advertising. The Real-Time Bidding Project is still very much active and working to evolve OpenRTB to ensure it meets the growing needs of the supply and demand sides.

Click below to download the Open RTB 2.4 Specification.

Open Rtb 2.4
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