AdCOM 1.0 Specifications

The Advertising Common Object Model (Ad-COM) works to unify how media objects are described, bought and sold across any transactional protocol. The Ad, creative and media channels are broadcast in a format that is now universally accepted as the industry standard, primilary across programmatic buying platforms. The IAB have now release the Ad-COM 1.0 protocol which can be downloaded below.
Click below to download the Ad-COM 1.0 Specification.
