Advenue, a global full-stack programmatic advertising exchange, has appointed Michael Humphrey to take on the role of Head of Demand Europe, based at their London head office.
Advenue, a transparent marketplace which enables the programmatic buying of video and display advertising for thousands of publishers, across a number of highly desired thematic channels, counts some of the world’s largest advertisers as clients.
Humphrey joins from Verizon Media (previously AOL) where he led the company’s demand-side platform business in EMEA, working with DSPs, Agencies, and Trading Desks to help them access their publisher portfolio. Humphrey will be responsible for working with programmatic buyers to provide access to Advenue’s holistic exchanges and take advantage of their supply-side optimisation tools.
I’m very excited to be joining Advenue at such a pivotal moment for the company, Advenue is in a unique position to drive forward further transparency in the programmatic market as well as catering for advertisers through its niche thematic vertical exchanges and I look forward to playing a key part in their success.”
Advenue CEO, Damon Francis shares his excitement surrounding the radid growth and evolution of the Advenue platforms as well at the role that Michael Humphrey will play the companies next phase of development.
We are delighted to have someone with Michael’s in-depth knowledge and commercial experience in ad-tech, join us to support our continued growth. Michael joins our executive team, responsible for our demand activation strategy as well as growing our revenue globally.
Prior to Verizon Media, Humphrey developed digital businesses at AOL, Millennial Media, and Nexage.
If you would like to speak with Michael, establish and work through a connection to the Advenue platforms email, firstname.lastname@example.org.