July 6th 2020 – Advenue, a global full-stack programmatic advertising exchange, has appointed Barbara Szalontai to take on the role of General Manager, North America.
Advenue, a transparent marketplace which enables the programmatic buying of video and display advertising for thousands of publishers, across a number of highly desired thematic channels, counts some of the world’s largest advertisers as clients.
Szalontai joins from NativeAds where she drove the company’s programmatic business globally, working with DSPs, Agencies, and Trading Desks to help them access their publisher portfolio.
Szalontai will be responsible for working with programmatic buyers to provide access to Advenue’s holistic exchanges and take advantage of their supply-side optimisation tools.
“I’m very excited to be joining Advenue at such a pivotal moment for the company,” said Szalontai. “Advenue is in a unique position to drive forward further transparency in the programmatic market as well as catering for advertisers through its niche thematic and private vertical exchanges and I look forward to playing a key part in their success.”
“We are delighted to have someone with Barbara’s in-depth knowledge, versatility, hands-on experience, and commercial experience in ad-tech, join us to support our continued growth,” said Advenue, CEO, Damon Francis. “Barbara joins our executive team and will be responsible for our programmatic activation strategy across North America as well as contributing to revenue globally.”
Prior to NativeAds, Szalontai developed digital businesses at Ovalio, and PeakADX.