Nov 20th 2019, London, Tel Aviv – Advenue, a UK based full stack programmatic advertising exchange, has implemented Protected Media’s cyber security solutions for detecting the deliberate manipulation of digital audiences. By leveraging Protected Media’s anti-fraud solution, Advenue is able to further optimise media buying and selling in order to bring value to their customers.
Protected Media’s platform allows any partner in the ad tech ecosystem to measure the quality of their traffic and verify whether it is valid or invalid, at the impression level. Protected Media’s cyber security based solutions also classify every fraudulent or suspicious impression by fraud type, in order to uncover the mechanics of the fraud schemes.
“We were impressed with the granularity of Protected Media’s detection,” explains Will Proops, Chief Operating Officer at Advenue. “Broad stroke classification of traffic quality – declaring a traffic stream to be valid or invalid – does more harm than good. We want our demand side partners to be able to carve out the traffic that makes sense for them. The binary approach to traffic verification is old hat and we are pleased to have found an innovative detection partner who can bring us value in this way.”
“IVT is about more than just cyber crime,” explained Amichai Zuntz EVP Sales & Business Development at Protected Media. “IVT detection is the instrument that we use in order to increase conversions for our customers and their partners. Cyber criminals dilute their manipulated audiences among valid traffic and it’s so important for our clients to be able to surgically remove those impressions that will absolutely never convert because they are in some way invalid.”
Protected Media’s solutions enable buyers and sellers of digital advertising to ensure that display mobile and video ads are properly located, visible, and seen by real people. Protected Media’s technology provides in-depth information at the impression level to detect problematic traffic so agencies can work side by side with publishers to identify and eliminate suspicious
activity to dramatically increase over-all ad quality. Protected Media’s solutions for ad-fraud detection, viewability and brand safety are available across mobile, OTT and desktop. Learn more at www.protected.media
Advenue, a UK based full stack programmatic advertising exchange, enables transparent buying of video and display advertising for thousands of direct and niche publishers, across a number of highly desired thematic channels, and counts some of the world’s largest advertisers as clients. Advenue’s technology powers a number of holistic private exchanges for agencies and other programmatic buyers across sports, medial, health & fitness, business, VR & AR, and gambling accepting inventory.