Ad Exchange – The Nuts and Bolts
An ad exchange is a digital marketplace that enables publishers and advertisers to transact advertising…
Programmatic Advertising – The Building Blocks of Modern Advertising
What is programmatic advertising? Programmatic advertising is a technology-led advertising medium where-by the decision-making process…
Real Time Bidding – A little Bit of History
Real-Time Bidding has an established and respected place in the advertising spectrum. Since its conception…
Open RTB 3.0
The world of RTB is waiting with excited anticipation for the launch of Open RTB…
AdCOM 1.0 Specifications
The Advertising Common Object Model (Ad-COM) works to unify how media objects are described, bought…
Open RTB 2.4
Open RTB 2.4 is one of most common Open RTB protocols adopted by programmatic buyers…
Open RTB 2.3.1 – June 2015
Open RTB 2.3 held some common flaws that were rectified by launch of Open RTB…